Business / Industry Sectors
Tata and Nielsen invest $US 25 million in Israeli Venture Fund PEREG
25/08/2014
Israeli venture capital company PEREG VENTURES raised fifty percent of the required capital of $US 50 million. PEREG plans to make investments in Marketing, Media and Content Assessment

Israeli venture company Pereg Ventures has raised $25 million, according to the Israel e-newsletter Calcalist. Nielsen, an American market research company, which holds 51% stake in the fund, led this deal. Nielsen invested $10 million along with Tata, an Indian conglomerate and other American investors.

 

The current draft is the first closing of the fundraising plans to complete a total of US$ 50-100 million.

 

The fund also holds offices in the United States headed by Mr. Isaac Fisher, Senior Vice President at Nielsen. He also serves as Chairman of the Fund. In a conversation with "Calcalist" Ben-Baruch confirmed the initial closing of the Fund and said it plans to work closely with Nielsen.

 

Pereg Ventures intends to invest in approximately 15 Israeli and American companies in areas related to marketing and media as the initial investment stage of the second round of funding. Half of the volume of the Fund is intended for further investments.

 

Source: Calalist (Hebrew)

 

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