Business / Industry Sectors
Over 500 Indian tour operators certified as Israel Specialists
10/02/2015
The tour operators have been conferred with the Israel Specialist Certificate in a programme, which was introduced to create awareness in the Indian market of Israel as a tourist destination
Photo by:Dana Freidlander, GoIsrael
The online training programme, www.goisraeltraining.com, which was launched by Israel Ministry of Tourism in early January 2015 for the Indian market, has been successfully cleared by over 500 tour operators, as on January 31. They have been conferred with the Israel Specialist Certificate, informed Hassan Madah, Director - India, Israel Ministry of Tourism. The programme, which was introduced to create awareness in the Indian market of Israel as a tourist destination, is open for a year.

“Tour operators who have never been to the destination and are yet keen to sell it can opt for the online training programme. They will need to go through five training modules (comprising general information, videos, and questions). On clearing the same, they will be eligible for the Israel Specialist Certificate. Participation in the programme also entitles a tour operator to a chance to win a flight ticket to Israel,” said Madah.

This year, Israel Tourism will invest in digital marketing campaigns and promote MICE (Meetings, Incentives, Conferences/Conventions, Exhibitions) business from India, informed Madah. Besides conferences, they intend to explore the high-end incentives segment. The Israel Ministry of Tourism recently conducted a Familiarisation (FAM) trip for Indian MICE agents. Madah said that the popular response of agents was that Israel was an unexplored destination, and of which the Indian market had very little knowledge.

Jerusalem, Israel will be hosting the annual TAFI (Travel Agents Federations of India) Convention from February 22-25, 2015. The event will be preceded and followed by three days each of FAM tours of Israel. “Seeing is believing. We hope to create a buzz around the destination and gain great mileage from this effort. As on January 31, 2015, about 500 TAFI members have registered for the Convention. Unfortunately, we can only take a limited number of people on a single day, due to flight restrictions,” Madah said.

In 2014, 35,000 Indians visited Israel, which is the highest from any Asian country, Madah informed. However, with the upcoming TAFI Convention, he hopes to close this year with over 50,000 Indian arrivals, and to record an even bigger number in 2016.

 

 

 

Source: TravelBiz

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