Business / Industry Sectors
"My main task along the way: to increase the volume of engagement, investment and cooperation"
Dr. Anju Kumar began her role as Deputy Chief of Mission at the Embassy of India in Israel two months ago. She outlines plans to further bilateral relations between two countries and promises to work hard in order to raise the economic and commercial linkages, to higher levels

Two months ago, Dr. Anju Kumar began her role as Deputy Chief of Mission at the Embassy of India in Israel. Prior to that, she served in the Indian Ministry of Foreign Affairs in New Delhi, specializing in regional cooperation, and in Argentina, Spain and New York.


-       How do you feel regarding Israel so far?

"I love being here. For us, Israel is considered a good station in terms of quality of work and I really wanted to come here. This is my first exposure to Israel and I am enjoying my job. There is a great potential in our bilateral relationship".


-       What are your plans for the job?

"I serve as Deputy Ambassador, and my job is to see the overall picture of India-Israel bilateral relationship. In addition, I am looking after the commercial and investment relations between the two countries.

"Indian economy is growing steadily. We are happy to collaborate with countries like Israel to develop mutually beneficial partnerships and business relationships.

"The new government in India has launched the initiative of 'Make in India' to encourage foreign companies to manufacture in India, which will be profitable for both the company that manufactures and the company that markets. Israel has good technical capability in security, agriculture, irrigation and plant protection but has a limited market. In India there is a huge marketand the jointly developed products could also be exported to the global market. The Indian labor force is relatively cheap but talented, and it would be highly productive to use this skilled labor force. The Government plans to incentivize those who produce in India.This will be my main task along the way: increase the volume of engagement, investment and cooperation".


-       How are you planning to do it in practice?

"In practice, we plan to hold regular seminars on issues of interest to both sides. Given the success story of Israeli start-up companies, we would be interested in making our start-ups interact with their Israeli counterparts and learn best practices. We want our companies to come and explore opportunities of joint collaboration with Israeli start-up companies.

"During the year, we also plan to bring political and business delegations to Israel.In addition, we plan to bring together buyers and sellers, and answer trade queries.

"Agricultural cooperation is also very important to us. Israel’s Minister of Agriculture had recently attended an exhibition in India - Vibrant Gujarat – and had other meetings. A joint declaration to launch the next cooperation plan for the period 2015-2018 was signed during the visit. We hope a large Indian delegation would participate at Agritech in April this year.

"Defense minister also recently visited India, met Prime Minister Modi and attended the Aero-India 2015 event. During his visit, we already saw new partnerships and business generated between Israeli and Indian companies".

-       Israel has three official representative offices in India. This testifies to the importance it sees in India. Do you also use them for the benefit of the task at hand?

"We have good relations with Israel's diplomatic missions in India. When we are sending or receiving delegations, we coordinate with them. We all have the same mission - to promote the relationship and we are definitely working in conjunction with them.

"Israel is facing elections soon, and we have a new government. We see that the relationship can go forward between the two countries, both political and business, and we certainly look forward to it eagerly."

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