Business / Industry Sectors
Adda52.com ties up with Israel based Optimove
10/07/2014
The Indian online poker portal will advantage from Optimove’s marketing and customer retention software services to enhance and customize its promotional campaigns.

Adda52.com, an Indian online poker site, has recently tied up with Optimove, an Israel based company that provides marketing and customer retention software service. Optimove will offer the same software solutions for customer relations and marketing activities as it does to other sites like 888 Poker and the international poker room.


Adda52.com will also now have access to the same expertise that will help them correlate customer response with marketing promotions and maximize conversions. For poker players on Adda52.com it means focused and customized promotions.


This tie-up will ensure better implementation of marketing campaigns with respect to poker promotions, offers and incentives to players. Furthermore, Optimove will bring on board its experience in analyzing behavioral aspects of each marketing campaign to ensure better promotions next time. It will lead the way to micro-segmentation of customers and better understanding of their needs. Furthermore, sub categorization of customers will lead to customized promotions and incentives for poker players.  

 

Mr. Anuj Gupta, Founder Director of Adda52.com said that, Optimove is an end-to-end marketing and costumer segmentation software provider in the online gaming niche. The experience they bring on board and a repertoire of software products will ensure we understand what our customer wants.

 

"We will now be able to access and appraise our promotions better and cater our offers to customer requirements. In other words, our poker players will be able to get maximum benefit with no change on the front end," he further added.

 

Source: PR Newswire

 

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